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Cookie policy

Find out what cookies are, how and why we use them.

  • We use cookies to give you a better experience
  • What types of cookies do we use?
  • Cookie control
  • We’re here to help
  • Want to take a closer look?

We use cookies to give you a better experience

We use cookies on our website and app. Cookies help us to make our site better and more relevant to you when you visit. They measure and test the way you use the site in order to show you more of the things that are relevant to your interests and improve the way we target our marketing communications. And they enable key site functionality.

Our cookies can last for a browser session (from when you open the browser window to when you exit the browser) or they can be stored for longer.

What types of cookies do we use?

Session cookies track your activity on our site during a browser session, e.g. what you’ve put in your shopping basket or for security when you use online banking. As the name suggests, these cookies expire when you finish your session.

Persistent cookies remember your preferences when you return to our site, and make our advertising more targeted. To enable this, these cookies are stored on your device.

Third party cookies (those set by another website or domain) to find out for example if our adverts are helping us sign up more customers. Third-party cookies work by sharing your browser identification with the third party (like Twitter or Facebook), so they can show you ads on their sites. They can be session specific or persistent.

Cookie control

You can control what cookies are set on your device using the ‘settings’ section of your browser or phone.

We’re here to help

We review and update our use of cookies regularly and take your privacy and security very seriously. If you have any questions or concerns about our use of cookies, please get in touch by emailing or calling customer services on +44 (0) 20 7778 9300.

Want to take a closer look?

We’re more than happy to let you take a look at the Equals cookie dough. If you’d like a list of the cookies we use and their associated tools and tech, please do get in touch.